May 31, 2023

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Star Wars Celebration Company ReedPop Takes Over Planning E3

Star Wars Celebration Company ReedPop Takes Over Planning E3

A blurry photo of E3 2017 shows a giant logo behind the conference goers.

picture: Mark Ralston (Getty Images)

Like the video game with three endings, or the last bosses battle that never ends, E3 refuses to die. Now the world of video game events is multiplying. ReedPop — the organizers of PAX, New York Comic Con and Star Wars Celebration — announced Thursday that it will take over planning for the annual summer game show, releasing it with “back to shape” in 2023. The move raises the risks of an imminent showdown with a rival event summer festival game Held by Game Awards host Jeff Kelly.

New E3 planners are introducing “exclusive access to the future of gaming” at the overhauled event, and say the event will bring back publishers, developers, journalists, content creators, manufacturers, buyers and licensors while also highlighting digital offerings and exposures “in personal consumer components.”

“For years, we have listened, listened and studied the views of the global gaming community,” Kyle Marsden-Kish, ReedPop Global Vice President of Games and event leader, said in a press release. “E3 2023 will be remarkably epic – a return to a level that honors what always works – with reshaping what doesn’t and setting a new standard for video game fairs in 2023 and beyond.”

E3 has not been held as a live event since the global pandemic began in early 2020. It Somewhat It came back as a digital-only event in 2021, but made a full comeback last June. Instead, the void was filled by Geoff Keighley’s Summer Game Fest online show which also hosted an in-person “Play Days” event for media, developers and influencers, in downtown Los Angeles near where E3 is usually held.

Traditionally a big week-long gaming news blowout event kicked off by major showcases from Sony, Nintendo, and Microsoft, E3 has stumbled in recent years as big players have pulled out and opted to deliver announcements on their own terms via blog posts and livestreams. Keighley, who used to host the E3 Coliseum, loudly parted ways with the event prior to its cancellation in 2020, criticizes exit planning. It was Kelly then unacceptable of co-streaming E3-branded events into its digital-only revenue in 2021. At the end of its Summer Game Fest show last month, he announced that the event would return the following year, a hidden snapshot at E3 was still at the time ‘announcing any plans solid.

But E3 was having trouble even before that, as the number of publishers and studios present had dwindled dramatically over time. event too He opened himself to the general public Around this time, but without offering the kind of fan experiences known to gaming conventions like GamesCom and PAX. Then in 2019 it accidentally happened doxxed more than 2000 journalists who attended previously.

New E3 planners promise “simplified and secure media logging” this time around, with new information on who will actually be attending the event in the coming months. In addition to making E3 relevant again, ReedPop will also have its cutoffs when it comes to public safety in an era”Plague forever. A PAX East port Die Earlier this year after contracting the Corona virus after the event.

Recently, the Los Angeles Convention Center where E3 2023 will be held will host the 2022 Anime Show. The event organizers originally sought to Covid safety restrictions Last month before fan reactions forced them to back out of the changes. On July 1, the event was very crowded with the Fire Marshall Building He started turning away the audience.

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