March 30, 2023

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Nintendo’s Doug Bowser says Tears of Kingdom’s $70 price tag reflects its “complete and deeply immersive experience”

The Legend of Zelda: Tears of the Kingdom is Nintendo’s first $70 game, and Nintendo of America President Doug Bowser has shared why Nintendo chose to raise the price of this particular Nintendo Switch title.

“We look at what the game has to offer,” Bowser said. AP News In a recent interview. “I think fans will find this to be an incredibly complete and immersive experience. The price point reflects the kind of experience fans can expect when it comes to playing this particular game. This is not a price point that we will necessarily have on all of our games. Fairly whether here or in Europe or other parts of the world, the price may vary depending on the game itself.”

Bowser’s statement echoes what Nintendo has said previously on the matter. Shortly after revealing Zelda’s $70 price tag, Nintendo confirmed that it determines the “suggested retail price of any Nintendo product on a case-by-case basis.”

Tears of the Kingdom is currently the only $70 game on Nintendo’s publish slate, with Bayonetta Origins: Cereza and the Lost Demon and Advance Wars 1 + 2: Reboot Camp listed for $60. Even Pikmin 4 – which kicks off after Nintendo Zelda launches at $70 and will retail for $60.

Nintendo is still keeping most details about the Breath of the Wild sequel under wraps. The latest trailer (revealed alongside the Collector’s Edition and amiibo) showed off new vehicles and enemy types, but we still got to see very little of the game now that we’re less than two months away. The game is certainly full of secrets and content, given its $70 price tag and the fact that it has the largest file size of any first-party Switch game.

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While fans are hoping Nintendo spills the beans soon, Zelda won’t be at PAX East later this week. Nintendo confirmed to Boston Herald that while Nintendo will be present at the show, “The Legend of Zelda: Tears of the Kingdom will not be shown at PAX East 2023.” Instead, Nintendo will likely bring the March Bayonetta Origins or April Advance Wars edition to the event.

The Legend of Zelda: Tears of the Kingdom for Nintendo Switch launches on May 12, 2023. Be careful on the internet while you wait, as the book art for Tears of the Kingdom appears to have leaked early.

Logan Plant is a freelance writer for IGN covering video game and entertainment news. He has over six years of experience in the gaming industry with minor lines at IGN, Nintendo Wire, Switch Player Magazine, and Lifewire. You can find him on Twitter @LoganJPlant.