In three cavernous former Royal Air Force hangars at an old airbase in Wales, luxury carmaker Aston Martin is forging ahead with construction of a new vehicle assembly plant. The paint shop is in, robots are being unpacked, and production of the company’s critical new sport utility vehicle is on track to start this year – Brexit deal or no deal.
“I still have to believe that we’ll get to a proper and right decision because a no-deal Brexit is frankly madness,” Aston Martin CEO Andy Palmer told Reuters at the company’s Gaydon headquarters in England, where designers are working on a diverse lineup of vehicles for the 2020s and beyond.
Headlines have focused on plant closures and job losses ahead of Britain’s divorce from the EU.
Nissan has scrapped plans to build its new X-Trail SUV in the country, while Honda will close its only UK car plant in 2021 with the loss of up to 3,500 jobs – though it said the decision was not related to Britain’s exit from the EU. However many auto companies – from luxury marques like Aston Martin to mass-market brands such as Vauxhall – are working on ways to survive after March 29.
On the outskirts of London, workers at Vauxhall’s operation in Luton are preparing to produce a new line of commercial vans following fresh investment from the brand’s owner PSA which they are counting on to sustain over 1,000 jobs.
While post-Brexit market conditions remain a big unknown, Vauxhall boss Stephen Norman told Reuters Britain’s exit from the European Union could present an opportunity to increase the brand’s market share. He is pursuing a marketing campaign to boost demand for the company’s modestly priced cars and SUVs.
The continued investment by some carmakers and the potential sales upside seen by Vauxhall reflect the conflicting decisions and opportunities that brands face depending on their size, their customers and where they are in the production cycle. All automakers in Britain will anyway have to find ways to make Brexit work, even if only in the short term.
Nissan builds nearly 450,000 cars and multiple models, making it hard to pull out of the country any time soon. Toyota builds just one model in Britain, the Corolla, but has only just started making it – in an industry where vehicles tend to have a seven-year production life cycle.
RACKS OF DASHBOARDS
Aston Martin and Vauxhall are as different as two auto companies can be. Now Brexit has thrown Palmer and Norman into the same precarious boat as, like their rivals, they seek to minimise the potential harm of a disorderly British exit.
The two companies have significant British manufacturing operations and together have thousands of employees in the country. Palmer and Norman both said in interviews that the impact of Brexit would be more complicated, more pervasive and take longer to play out than policymakers and the public appreciated.
For Aston Martin, which sells sports cars at prices well above 100,000 pounds ($130,380), new European tariffs on British-built cars are not a significant concern, Palmer said.
Like other smaller players such as Bentley, Rolls-Royce and McLaren, Aston has much larger margins on its cars and extra costs can be more easily passed onto wealthy customers. That’s not a luxury enjoyed by mass-market players. What concerns Palmer more is the disruption to his company’s network of suppliers and its meticulously scheduled production system.
As he walks through Aston’s Gaydon factory, Palmer points to several rows of dashboards mounted on carriers and crowded into a corner of the plant.
Aston is building stockpiles of key parts in case of abrupt, no-deal Brexit results in trucks with components getting delayed by chaos at British ports. It is increasing the days of stock it holds from three days to five days and could fly in parts if ports become clogged up after March 29.
Aston receives many of its engines from a Mercedes-Benz factory in Germany, and new border checks and tariffs could delay those shipments.