Transmedia multinational Galaxy Racer (GXR), which specializes in LaLiga and eSports, has struck a deal. A joint effort To strengthen LaLiga’s presence in the Middle East and North Africa (MENA) region and the Indian subcontinent, Cinco Dias reports today.
There is A joint effortValid for 15 years, it aims to bill 3,000 million euros, roughly 200 million per season, in a market of 1,300 million under-30s.
As reported ServimediaThis is a significant commitment to this market, which currently generates revenues of approximately five million euros, including audiovisual rights.
GXR, founded in 2019 by Group CEO Paul Roy, is one of the world’s largest eSports, gaming and entertainment companies with presence in the Middle East and North Africa, North America, Southeast Asia, South Asia and Europe.
The new company, 50% owned by both companies, will invest 30 to 40 million to promote competition in the region and establish GXR as Lalica’s local partner in the MENA market and the Indian subcontinent, establishing a historic innovation for the world. Sports rights in these territories.
Besides, the A joint effort Acting as the television rights company for the MENA region and the Indian subcontinent. Galaxy Racer has already worked with LaLiga in the eSports industry. Influencers and digital content, including contract highlights, recording of documentaries or hosting contests and physical events, for which Cinco Dias said it will create a production studio to record this type of content.
GXR has over 500 million followers worldwide – and spans six verticals: Licensing, Licensing, Content Creation, eSports, Influencer/Talent Management, Business and Music.
Based in the United Arab Emirates, it will have a team of around 20 people dedicated to building the brand and pursuing new business opportunities, with a five-person board of directors, including CEO Mait Ventura. Likewise, Luis Cardenas, the current commercial director of LaLiga Mena, will be responsible for the commercial area as CCO.
The A joint effort Working closely with LaLiga representatives in Morocco, Egypt, Qatar, KSA, Turkey, Israel, India and the UAE, they will continue to be a key component of regional development.
Several collaborations with LaLiga and Galaxy Racer are already in the works, including a series of documentaries, competitions, Merchandise, physical phenomena and functions. MENA is considered one of the fastest growing regions in the sports business due to investments in fields such as golf, boxing, F1 and horse racing in recent years. This year.
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