Wake up to the The Hindu – Times of India Ad War
Hearing the name of Hindu news paper evokes respect and brings to our mind the picture of a grand old man sharing wisdom in its grammatical best. ‘Thou shall read the Hindu Editorial” was the first commandment of the English teacher at school, which had to be religiously followed. Of late the grand old man was facing a series of challenges in his own bastion Chennai from the young and handsome Times of India. The doomsayers predicted The Hindu to die a natural death. But the grand old man struck back taking Times of India to the cleaners.
It all began with the Times of India’s Chennai specific ad that called on the Chennaites to shun the news paper (The Hindu) that puts them to sleep and ‘wake up’ to times of India.
The grand old Hindu was struck by the innovative advertising tactics of the young Times of India. But they say wisdom outsmarts knowledge. What followed was a series of advertisements from The Hindu doing irreparable damage to the Times of India with the tag line ‘Stay ahead of Times’!. If ToI ad was chennai specific, the Hindu ad went beyond the boundaries and has an all India effect. This is how The Hindu retaliated:
Followed by:
Then came:
The Print ads too were sharp and specific:
This is how Times of India Responded!
(The author is on twitter as
@jeffshawn)
Keep all the articles coming. I really like reading via your things. Cheers.
I totally understand everything you might have stated. In fact, I browsed via your various other articles and I do believe that you are undoubtedly correct. Greatest wishes with this specific website.
I enjoy you because of each of your labor on this blog. My mum delights in doing investigation and it’s really easy to see why. Most of us notice all regarding the lively form you provide very useful tips and hints via the web blog and as well welcome contribution from other people on this area plus our simple princess is always learning a great deal. Take advantage of the rest of the year. You are always performing a wonderful job.
Hi to all, for the reason that I am in fact eager of reading this weblog’s post to be updated daily. It includes pleasant material.
Hi there, I found your site via Google while searching for a related topic, your web site came up, it looks great. I’ve bookmarked it in my google bookmarks.
That’s a outstanding perspective, nonetheless isn’t make every sence whatsoever dealing with which mather. Just about any method with thanks in addition to pondered try and promote your personal write-up straight into delicius nevertheless it really is really a lot a problem in your data websites is it possible i highly recommend you recheck it. gives thanks again.
lol the beggining
This internet web site is my breathing in, really very good layout and perfect content .
Furtaw@genturi.it
I??ve been visiting your weblog web site temporarly now and i always appear for a gem inside your new posts. Thanks for sharing.
Wow, fantastic blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is wonderful, let alone the content!
Many thanks discussing the next wonderful subject material on the site. I came across it on the internet. Let me visit again in the event you publish more aricles.
Thanks, I’ve just been hunting for information about this subject for some time and http://www.mutiny.in/2012/01/28/wake-up-to-the-the-hindu-times-of-india-ad-war/ is the very best I have discovered until such time as now. But, what in regards with the bottom line? Are you certain in regards to the source? |What i don’t understood is during truth how you are now not actually a lot more neatly-favored than you will be right now. You are so sensible. pity darmo
Do you know how to begin a game off easily?
I’m also commenting to make you know what a cool discovery my cousin’s child obtained browsing your webblog. She realized a good number of issues, most notably how it is like to possess an awesome giving mindset to make a number of people really easily fully grasp some very confusing topics. You truly exceeded readers’ desires. I appreciate you for supplying such powerful, safe, explanatory and as well as easy tips on your topic to Ethel.
I’m impressed, I must say. Actually rarely do I encounter a weblog that’s both educative and entertaining, and let me let you know, you’ve got hit the nail on the head. Your thought is outstanding; the difficulty is one thing that not enough individuals are speaking intelligently about. I am very glad that I stumbled across this in my seek for one thing relating to this.
Thanks alot : ) for your post. I’d like to write my opinion that the tariff of car insurance varies widely from one insurance policy to another, for the reason that there are so many different issues which contribute to the overall cost. For example, the model and make of the motor vehicle will have an enormous bearing on the cost. A reliable older family automobile will have a less expensive premium when compared to a flashy sports car.
You produced some decent points there. I looked on the internet for that concern and located most individuals goes along with along along with your internet web site.
This is truly fascinating, That you are a extremely expert blogger. I’ve joined your rss feed and sit up for searching for far more of your wonderful post. Also, I have shared your site in my social networks!
So that you can ensure you could be which includes a fantastic service, think of looking at review along with history online sites.
Author, keep doing in the same way..!!
Hello your web-site url: http://www.mutiny.in/2012/01/28/wake-up-to-the-the-hindu-times-of-india-ad-war/ appears to be redirecting to a completely different webpage when I click the home-page button. You might want to have this looked at.
Of course like your internet site but you require to check the spelling on several of your posts. Several of them are rife with spelling problems and I locate it extremely bothersome to tell the truth nevertheless I’ll surely come back once more.
You created some decent points there. I looked on the web for the problem and discovered most individuals will go coupled with along together with your web site.
Too Good! While the TOI ad was catchy enough it relied only on perception (a lullaby for one could be a wake up call for another). The Hindu targeted the facts – the breadth and depth of coverage. That’s wisdom!
I agree with you ….well said
Hey There. I found your blog using msn. This is an extremely well written article. I will be sure to bookmark it and return to read more of Wake up to the The Hindu – Times of India Ad War | Mutiny . Thanks for the post. I will definitely comeback.
This internet site is often a walk-through like the info you wanted in regards to this and didn’t know who to question. Glimpse here, and you’ll certainly discover it.
I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work.
I typically do possibly not post, however found on http://www.mutiny.in/2012/01/28/wake-up-to-the-the-hindu-times-of-india-ad-war/ this copy of nice value, Thank you, program do rozliczania pitów
Pictures are truly fastidious source of lessons instead of wording, its my experience, what would you say?
I enjoy searching by means of and I conceive this web site got some truly useful stuff on it! .
I truly wanted to jot down a quick comment to say thanks to you for all the marvelous instructions you are giving out on this site. My long internet research has finally been compensated with reasonable tips to exchange with my neighbours. I ‘d admit that we visitors are definitely blessed to be in a magnificent network with many marvellous professionals with good secrets. I feel truly fortunate to have seen your entire webpage and look forward to really more entertaining times reading here. Thank you once again for everything.Krosterantori
Exceptional post nonetheless , I was wanting to know should you could write a litte much more on this subject? I’d be really thankful should you could elaborate a little bit much more. Thanks!
Subscribed to your blog, thanks
This valuable editorial was incredibly useful to read, I savored it completely
great site with lots of information on used cars you should really check it out
I dont think Ive scan anything like this before. So great to find somebody with some original thoughts on this topic. nice 1 for starting this up. This site is something that is required on the internet, someone with slightly originality. Great job for bringing something new towards the internet!
Promote something of ‘worth’ and you’ll even turn a advertising into ‘content material’
I have heard the 90/10 rule works finest, however the level is, whether or not its 80/20 or ninety/10 or seventy five/25 doesn’t subject as a lot as how VALUABLE is the CONTENT you are handing over 
In the event you observe 99/1 and your 99% content material is irrelavant, premature, and simply plain valueless to your readership, you actually don’t have a ninety nine/1 ratio 
http://www.exhibitgroup.getlisted.co.nz/hire-equipment-auckland
TOI sent scantly dressed females to market space for its publications. Did the same with its readers by introducing the concept of page 3 which is nothing but a who is who of that particular city ,who are available for a price.Cheap tactics of TOI
Well done HINDU. This is what i call punching the daylights out. Pg 3 relegated-out of competition. Nice to know readers too are principle-driven.
Aw, this was a very nice post. In concept I would like to put in writing like this additionally – taking time and actual effort to make a very good article… however what can I say… I procrastinate alot and by no means appear to get one thing done.